Template-Type: ReDIF-Article 1.0 Author-Name: Mustafa Boz Author-Email: m.b.istanbul@gmail.com Author-Workplace-Name: Çanakkale Onsekiz Mart Üniversitesi Author-Name: Hüseyin Gürbüz Author-Email: hgurbuz2002@gmail.com Author-Workplace-Name: Eskişehir Osmangazi Üniversitesi, İİBF Author-Name: Sapargül Turdubekova Author-Email: sapargul.turdubekova@manas.edu.kg Author-Workplace-Name: Kırgızistan-Türkiye Manas Üniversitesi Title: The Role of Social Media in Marketing Communication: A Survey on University Students Abstract: Internet and social media has almost become part of our daily lives. Social media tools like Social Media was originally designed for people to share their thoughts and views about different topics with other members, and also share content, links, photos and videos etc. Social media also influences people's buying behaviours. People are apt to share their shopping experiences with others through social media tools, particularly if they are not satisfied with the product. Most consumers trust the opinion of friends and strangers more than official advertising. So marketing strategies has started to look for ways to encourage positive news to spread about a brand online. The concept of Social Media is top of the agenda for many business executives today. Businesses are realizing that social media sites are invaluable for serving current customers and attracting new ones. Our study consists of two main parts: In the first part, in the light of literature, The concept, social media tools, properties, development, and sharing of social media are examined. In the sencond part of the study, a survey is realised among Canakkale Onsekiz Mart University students, and it is tried to determine their usage habits of internet and social media, and perceptions about social media share. Face to face interview method was used in this study. In general, the reliability of the questionnaire was analyzed. In the statistical evaluation of the results of the survey, frequency distribution was utilized, in the Likert-scale questions, significant differences between means were analyzed by independent-samples t-tests, chi-square tests, and One- way ANOVA tests. In the final part of the study, research findings were introduced, interpreted and recommendations were developed. Journal: Eurasian Business & Economics Journal Pages: 1-21 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-01 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/634 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:1-21 Template-Type: ReDIF-Article 1.0 Author-Name: Davran Yuldaşev Author-Email: davronline@mail.ru Author-Workplace-Name: Türk Dünyası Celalabat İktisat ve Girişimcilik Üniversitesi, İşletme Fakültesi Author-Name: Ayhan Serhateri Author-Email: ayhans@sakarya.edu.tr Author-Workplace-Name: Sakarya Üniversitesi, İşletme Fakültesi Title: Technology And Electronic Products Purchase Naught Importance By University Students Abstract: Nowadays, the Kyrgyz Republic, ?nternet marketing, has an important place in development in a dynamic environment. Internet, increasingly in the country is part of the daily lives of the people. Geographical scope of the providers, the number of internet users increased contributes to growth, at the same time increasing the amount of local resources, global network. According to the information of the Internet World Stats, in June 2010 the number of Internet users in Kyrgyzstan has been 2.194.400 people (http://www.akipress.org). Within a month in the country, 760 664 user 37% for internet 101 som, 20% up to 500 from som 501 som 1,000 som 11%, up from the 3,000 they spend money until 1001 som. Internet users in the country, 12%, they can connect to the Internet for free from work. 32% of internet users from Kyrgyzstan for the week of 3-4 hours if they're using the internet, 22% in a week for 5 to 6 hours, while 8% are 6 hours of a day spent on the Internet. Kyrgyzstan from internet users mostly use the Internet for education, news shows that the read and business objectives. A large part of the fun with him, using the Internet to communicate and to meet stated. Internet users by websites in the structure, basic pay 29% "of the mail services. Mail services as Mail.ru, Yandex.ru, Rambler.ru, Gmail.com, Namba.kg e-mail services can be counted. The share of news site is 27%, they are respectively akipress.kg, www.24.kg, the ship was dragged, limon.kg sites. The most popular network among social networks, facebook.com, twitter.com, odnoklassniki.ru (14%). Entertainment sites as 12% "health sharing with namba.kg, blive.kg, diesel.kg, diesel.elcat.kg". At the end of the trade that took place in the virtual environment by 2015 is expected to reach a million dollars in volume. Kyrgyzstan is quite low in navigating the virtual trade shows an increase by 15% in 2014, respectively. Journal: Eurasian Business & Economics Journal Pages: 22-36 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-02 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/635 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:22-36 Template-Type: ReDIF-Article 1.0 Author-Name: Alima Aimurzayeva Author-Email: alimakz@mail.ru Author-Workplace-Name: Uluslararası Türk Kazak H.A.Yesevi Üniversitesi Title: Diffusion Theory Abstract: The main objective of this paper is to investigate the relationship of diffusion of innovation theory characteristics with marketing strategies and global consumer values on the rapid adoption of a high technology product. A literature review is provided on diffusion theory and the characteristics which impact rate of new product adoption. Research is also presented on the influence of cultural values on consumer behavior and adoption of high technology products and services. Journal: Eurasian Business & Economics Journal Pages: 37-42 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-03 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/636 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:37-42 Template-Type: ReDIF-Article 1.0 Author-Name: Murat Çiftçi Author-Email: muratciftci@trakya.edu.tr Author-Workplace-Name: Trakya Üniversitesi Title: The Change and Transformation of Social Insurance System of Turkey Abstract: Turkish social insurance system based on the contributory principle finds its basis in the Ottoman era. During classical period of Ottoman Empire, similar practices of old age pension, survivors'benefit, disability and employment injury benefits were seen in Jannissaries and Guilds. After Tanzimat, the insurance protection for the civil servants was provided by pension funds. The fund application for each public institution, was continued until the codification of Law on Retirement Fund No.5434. The unification of different social security schemes was realized by the foundation of this Fund. After WW2, in Turkey it can be seen the foundation of modern social insurance system. Until 1983, all of the working class protected under the social insurance system. However, the presentation of different regimes for each sectors, gave harm to social justice and the investment failure of insurance funds in profitable investments caused decreasement of funds. With the frequently application premium amnesties and the removing of the age limit to be a prerequisite of a pension the national insurance model, that constitued newly, faced with the danger of collapse. The contribution of social security reforms that made in 1999 and 2008, will be seen in medium and long term. Journal: Eurasian Business & Economics Journal Pages: 43-59 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-04 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/637 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:43-59 Template-Type: ReDIF-Article 1.0 Author-Name: Mustafa Emre Civelek Author-Email: ecivelek@ticaret.edu.tr Author-Workplace-Name: İstanbul Ticaret Üniversitesi Author-Name: Nagehan Uca Author-Email: nuca@ticaret.edu.tr Author-Workplace-Name: İstanbul Ticaret Üniversitesi Author-Name: Murat Çemberci Author-Email: mcemberci@ticaret.edu.tr Author-Workplace-Name: İstanbul Ticaret Üniversitesi Title: eUCP And Electronic Commerce Investments: e-Signature And Paperless Foreign Trade Abstract: The developments in electronic documents that are seen in recent years suggest that use of paper will be completely abandoned in all business processes after some time. As an advantage of the developments in information systems, the use of electronic documents has become widespread and even compulsory in some applications. Although it is one of the areas where the benefits of electronic documents will be seen, the use of electronic documents in foreign trade has not become so popular. As the paper-based processes still prevail, it seems that there is a need for a radical and comprehensive change in this area. Although a long time has passed after the publication of eUCP, it has not produced the expected effect, which indicates the necessity of introducing new payment methods to replace letters of credit. In this article, a general evaluation was made within the framework of the latest developments and the possible effects of electronic documents on foreign trade were discussed with a proposal of a new payment method based on a single document. Journal: Eurasian Business & Economics Journal Pages: 60-70 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-05 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/638 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:60-70 Template-Type: ReDIF-Article 1.0 Author-Name: İsmail Şahin Author-Email: ismails@comu.edu.tr Author-Workplace-Name: Çanakkale Onsekiz Mart Üniversitesi Author-Name: Fulya Sağ Author-Email: ismails@comu.edu.tr Author-Workplace-Name: Çanakkale Onsekiz Mart Üniversitesi Title: Economic Impact of Flood Disaster Between 1980-2015 Years: The Sample of Turkey Abstract: Disasters are generally events that affecting communities the normal life and human activities with stopping and interrupting, causing physical, economical and social losses. After earthquakes,over flows and floods have great importance because most of life and property losses occured after water overflows. Due to the geographic location of our country, disasters like earthquakes, landslides, floods are often seen. In this study, flood disasters that occurred between the years of 1980-2015 in Turkey, which in that year and what happened in the city, and how the loss of life and property as a result it has been emphasized that occur. Among this years, overflow floods and river floods were occured in our country, affected 1775.520 person and cause a total of 2195.500 ('000 ABD $) damage. Journal: Eurasian Business & Economics Journal Pages: 71-82 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-06 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/639 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:71-82 Template-Type: ReDIF-Article 1.0 Author-Name: Kutluk Kağan Sümer Author-Email: kutluk@istanbul.edu.tr Author-Workplace-Name: İstanbul Üniversitesi Title: The Economic Consequences of Sanctions against Russia after the Invasion of Russia in the Crimea Abstract: The US and EU have imposed economic sanctions on Russia over its annexation of Crimea from Ukraine. Russia's economy has been severely impacted not only by sanctions, which have isolated it from international business and trade, but from the falling oil price which has plummeted around 60 percent since June 2014, hurting its exports and revenues. As a consequence, Russia is expected to enter recession in 2015. The estimated impact of Russia?s ban on agro-food imports from the EU imposed in August 2014 is expected to be the highest in the Baltic's. These losses are undoubtedly painful, yet manageable (a trade decline bigger than 10% would obviously lead to greater losses). Economic conditions in Russia have deteriorated at a faster rate in recent months. Capital flight from Russia has accelerated, the ruble has depreciated by more than 50%, inflation has increased, and the Russian economy is projected to contract by 3.0% in 2015. The question is whether these losses are justifiable and will achieve the desired effects - to change Russia?s behavior in Ukraine, European Union, US, Turkey and beyond. Journal: Eurasian Business & Economics Journal Pages: 83-94 Volume: 3 Issue: 3 Year: 2015 Month: Feb DOI: 10.17740/eas.econ.2015‐V3-07 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/640 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:83-94