Template-Type: ReDIF-Article 1.0 Author-Name: Duygu DOKANAKOĞLU Author-Email: duygu.dokanakoglu@std.yeditepe.edu.tr Author-Workplace-Name: Yeditepe Üniversitesi Author-Name: Erkut AKKARTAL Author-Email: erkut.akkartal@yeditepe.edu.tr Author-Workplace-Name: Yeditepe Üniversitesi Author-Name: Erdal NEBOL Author-Email: enebol@yeditepe.edu.tr Author-Workplace-Name: Yeditepe Üniversitesi Title: Marketing Strategy in Maritime Business Abstract: Developing a marketing strategy evolves in the main concept of rightful definition of the products or chain of events which leads to creation of the core value of a company together with the quality service to its customers within the scope of global indicators that effect the shipping markets. Main subjects included in article are the analysis of the dynamics governing marketing strategy and influencing factors around it. Different marketing mix and strategies can be implemented when it comes to maritime transportation considering global impacts on economic performance indexes such as freight and oil markets. General overview on innovative marketing tools such as funnel and swot analysis has been underlined as to be the freshest and most convenient research areas. Journal: Eurasian Business & Economics Journal Pages: 36-51 Volume: 31 Issue: 31 Year: 2023 Month: Feb DOI: 10.17740/eas.econ.2023-V31-03 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/1262 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:31:y:2023:i:31:p:36-51 Template-Type: ReDIF-Article 1.0 Author-Name: Burcu Bölenler Author-Email: brcbolenler@gmail.com Author-Workplace-Name: Üniversite Author-Name: Bahar Akoğlu Author-Email: bahar.akoglu@nisantasi.edu.tr Title: The Relationship Between Cognitive Emotion Regulation Difficulty Strategies and Social Appearance Anxiety and Compulsive Buying Behavior in Adults Abstract: Objective: The aim of this study is to examine the relationship between cognitive dysregulation strategies and social appearance anxiety and compulsive buying behavior. Method: In the study, the relational screening model, which is one of the general screening models, was applied. 384 adult individuals participated in the study. “Sociodemographic Data Form”, “Social Appearance Anxiety Scale”, “Cognitive Emotion Scale”, and “Compulsive Online Purchasing Scale” were used. Results: A positive relationship was found between social appearance anxiety and cognitive emotion regulation strategies. A significant relationship was found between social appearance anxiety and compulsive online purchasing behaviors. It was found that cognitive emotion regulation strategies differed according to gender, and women had a higher average than men. Compulsive online buying differed by gender, with men having a higher average than women. Conclusion: It shows that there is a relationship between cognitive dysregulation strategies, social appearance anxiety and compulsive online buying. In the light of the data obtained from the research, it is thought that it will be beneficial to deal with social appearance anxiety and to study cognitive emotion regulation strategies in order to study the relevant factors in interventions related to the compulsive buying behavior of consumers. In this context, early diagnosis and intervention are considered important since compulsive buying behavior may also have financial difficulties. Journal: Eurasian Business & Economics Journal Pages: 52-63 Volume: 31 Issue: 31 Year: 2023 Month: Feb DOI: 10.17740/eas.econ.2023-V31-04 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/1264 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:31:y:2023:i:31:p:52-63 Template-Type: ReDIF-Article 1.0 Author-Name: Aşkın DEMİRAĞ Author-Email: ademirag@yeditepe.edu.tr Author-Workplace-Name: Yeditepe Üniversitesi Author-Name: Melis ULUSOY Author-Email: melis.ulusoy@yeditepe.edu.tr Author-Workplace-Name: Yeditepe Üniversitesi Author-Name: Elif ÇOKER Author-Email: elif.coker@msgsu.edu.tr Author-Workplace-Name: Mimar Sinan Güzel Sanatlar Üniversitesi, Fen Edebiyat Fakültesi İstatistik Bölümü Title: Understanding Consumer Preferences and Behaviors through Neuromarketing: An Empirical Study Abstract: This study aims to introduce neuromarketing, a new application in marketing activities, by determining consumer preferences and behaviors. The research intends to assess the relationship between consumers' personality traits, decision-making styles, and neuromarketing. The study sample consists of 409 randomly selected participants between the ages of 18-65. The questionnaire is composed of three parts. The first part includes questions about shopping preferences and consumption behaviors. The second part is about the character traits of the participants. In the last part, the demographic characteristics of the participants and questions about examining which brain region is dominant are asked. The study findings which were analyzed by statistical methods showed significant effects at various levels between male and female participants and between right-brain and left-brain dominant participants in the sub-dimensions of personality traits and consumption behaviors. In addition, the research also shows that personality traits are related to consumer behavior dimensions in various ways. . Journal: Eurasian Business & Economics Journal Pages: 1-20 Volume: 31 Issue: 31 Year: 2023 Month: Feb DOI: 10.17740/eas.econ.2023-V31-01 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/1266 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:31:y:2023:i:31:p:1-20 Template-Type: ReDIF-Article 1.0 Author-Name: Gülgün ERKAN Author-Email: erkangulgun@comu.edu.tr Author-Workplace-Name: Çanakkale Onsekiz Mart Üniversitesi Title: A RESEARCH ON THE EFFECTS OF WORKING CAPITAL ELEMENTS ON PROFITABILITY ON TEXTILE, CLOTHING AND LEATHER COMPANIES TRADED ON BORSA ISTANBUL Abstract: The aim of this study is to examine the effects of working capital components on the profitability of businesses. In this framework, the financial ratios of 22 companies operating in the textile, clothing and leather sectors traded in Borsa Istanbul between 2013 and 2022 were calculated. Independent variables in the study; current ratio, financial leverage, account receivables period, inventory conversion period, account payable period, cash conversion cycle ratios are taken. The dependent variables are return on assets and return on equity. In the research, a model of established for each dependent variable and panel data analysis was used. According to the results of analysis, it has beeen determined that the current ratio variable has a positive and significant effect on the return on assets and return on equity of the relevant companies, while the financial leverage, account receivables period and cash conversion cycle variables have a negative significant effect. In term of coefficient sizes of the variables, the most effective variables on return on assets were current ratio and financial leverage, while account payable period and cash conversion cycle variables were on on return on equity. Journal: Eurasian Business & Economics Journal Pages: 21-35 Volume: 31 Issue: 31 Year: 2023 Month: Feb DOI: 10.17740/eas.econ.2023-V31-02 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/1271 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:31:y:2023:i:31:p:21-35 Template-Type: ReDIF-Article 1.0 Author-Name: Yağmur GÜLMÜŞ Author-Email: yagmurgulmus@stu.aydin.edu.tr Author-Workplace-Name: İstanbul Aydın Üniversitesi Author-Name: Mustafa METE Author-Email: mustafamete@aydin.edu.tr Author-Workplace-Name: İstanbul Aydın Üniversitesi, Sağlık Bilimleri Fakültesi, Sağlık Yönetimi Bölümü Title: INVESTIGATION OF ORGANIZATIONAL LEARNING, KNOWLEDGE MANAGEMENT, IMPACT ON ORGANIZATIONAL PERFORMANCE IN TERMS OF DEMOGRAGIC VARIABLES Abstract: In order for organizational learning to be adopted by institutions and for these institutions to be considered as learning institutions, information must be processed correctly. Healthcare organizations are one of the areas where information is processed and managed the most. Organizations should be open to learning in order to process and use the right information in the best way. For this reason, it is an important point for the development and growth of the institution that the personnel in the enterprises are selected by people who are far from traditional, dynamic and open to learning. This choice will affect the performance increase of the personnel and contribute positively to the growth of the institution. The analysis of the data obtained from the scale used in the study was made using the IBM SPSS 26.0 package program. In the first stage, percentage and frequency distribution data on demographic and general information, which constitute the first part of the survey, will be presented. In addition, the percentage and frequency distributions of the answers to the scales and the mean response and standard deviation values will be given. The determination of the methods to be used in the analyzes depends on whether the data distributions are normal or not. For this reason, Kolmogorov-Smirnov and Shapiro-Wilk normality tests were performed on the scale dimensions. Since the distributions of the data do not correspond to the normal distribution, the Mann-Whitney-U test was applied for each binary group and the Kruskal Wallis tests were applied for all three and above groups in the group differences test. Relationships were determined in the December of dimensions by correlation analysis. Journal: Eurasian Business & Economics Journal Pages: 64-80 Volume: 31 Issue: 31 Year: 2023 Month: Feb DOI: 10.17740/eas.econ.2023-V31-05 File-URL: https://eurasianacademy.org/index.php/busecon/article/view/1272 File-Format: Application/pdf Handle: RePEc:eas:buseco:v:31:y:2023:i:31:p:64-80