Template-Type: ReDIF-Article 1.0 Author-Name: Özkan Tokel Author-Email: ozhantokel@gmail.com Author-Workplace-Name: İstanbul Ticaret Üniversitesi Author-Name: İsmet Kahraman ARSLAN Author-Email: karslan@ticaret.edu.tr Author-Workplace-Name: İstanbul Ticaret Üniversitesi Title: EVALUATION OF THE EFFECT OF PUBLIC RELATIONS ACTIVITIES ON THE PERFORMANCE OF EXPORTING COMPANIES Abstract: Branding is of critical importance today, as in the past, in all fields and sectors, whether economic or social. Those who succeed in branding provide many economic and social advantages. Within the scope of this study, both theoretical research and application studies were carried out. The importance of public relations for branding was also mentioned, and an attempt was made to examine the achievements of companies in the marketplace and the situations they encountered in the countries visited. In this context, it should be ensured that the company increases its market share and creates new opportunities by establishing international collaborations, strengthening relations with business partners in both local and international markets and creating cooperation opportunities, and achieving the targeted growth rates by properly evaluating these created opportunities. Journal: Eurasian Academy of Sciences Social Sciences Journal Pages: 51-63 Volume: 53 Issue: 53 Year: 2024 Month: Mar DOI: 10.17740/eas.soc.2024.V53.04 File-URL: https://eurasianacademy.org/index.php/socialsciences/article/view/1434 File-Format: Application/pdf Handle: RePEc:eas:journl:v:53:y:2024:i:53:p:51-63 Template-Type: ReDIF-Article 1.0 Author-Name: Dilara Köksal Author-Email: dilara.koksal96@gmail.com Author-Workplace-Name: Üniversite Author-Name: İsmet Kahraman ARSLAN Author-Email: karslan@ticaret.edu.tr Title: THE STUDY OF CHANGES IN WOMEN’S ONLINE SHOPPING BEHAVIOR POST PANDEMIC PERIOD Abstract: In contemporary times, it is observed that consumer behavior have undergone changes due to the development of globalization and technology. The coronavirus disease (COVID-19), a virus transmitted directly through contact, initially emerged in December 2019 in the city of Wuhan, People's Republic of China. The COVID-19 pandemic, affecting the lives of millions of people globally, stands as a global and economic crisis. Following the emergence of the COVID-19 global pandemic, the adaptation of individuals to the process, its impact on lifestyles, and the resulting changes in consumer behavior have been examined. An increase in online shopping rates has been observed during the ongoing pandemic period. Consumers turned to online shopping to meet urgent needs amidst the pandemic and the ensuing restrictions. The purpose of this study is to investigate the changes in online shopping behavior among female consumers during and after the COVID-19 pandemic, in conjunction with the imposed restrictions. The study employs a qualitative research approach, conducting in-depth interviews with 20 participants. The research indicates a rise in the online shopping propensity female consumer post pandemic. Journal: Eurasian Academy of Sciences Social Sciences Journal Pages: 1-14 Volume: 53 Issue: 53 Year: 2024 Month: Mar DOI: 10.17740/eas.soc.2024.V53.01 File-URL: https://eurasianacademy.org/index.php/socialsciences/article/view/1435 File-Format: Application/pdf Handle: RePEc:eas:journl:v:53:y:2024:i:53:p:1-14 Template-Type: ReDIF-Article 1.0 Author-Name: Yusuf KOCAKAYA Author-Email: yusuf.kocakaya90.yk@gmail.com Author-Name: Necmiye Tülin İRGE Author-Email: necmiyeirge@aydin.edu.tr Title: THE MEDIATING ROLE OF PERSON-ORGANISATION FIT IN THE RELATIONSHIP BETWEEN PSYCHOLOGICAL EMPOWERMENT AND ORGANISATIONAL IDENTIFICATION Abstract: Psychological empowerment is a process that enables employees to feel more competent, autonomous and meaningful in their jobs and has a strong relationship with organisational identification. Organisational identification refers to a situation in which individuals match their values and goals with the values and goals of the organisation. Person-organisation fit, on the other hand, indicates the extent to which employees' personal values and goals are compatible with the values and goals of the organisation. This fit plays an important mediating role in the relationship between psychological empowerment and organisational identification because it increases employees' commitment and motivation to the organisation, thus promoting positive outcomes such as performance and job satisfaction. Ensuring person-organisation fit allows employees to better embrace their roles within the organisation, contribute more to organisational goals and consequently have a positive impact on the overall success of the organisation. Therefore, the mediating role of person-organisation fit in the relationship between psychological empowerment and organisational identification is critical for both person and organisational success. The purpose of this study is to investigate the mediating role of person-organisation fit in the relationship between psychological empowerment and organisational identification. The study was conducted for 432 white and blue collar participants working in the textile sector in Istanbul. As a result of the correlation analysis, psychological empowerment and organisational identification have a significant positive relationship with a rate of 52.2% (r=0.522, p=0.000). Person-organisation fit has a significant positive relationship with organisational identification at a rate of 61.9% (r=0.619, p=0.000) and with psychological empowerment at a rate of 52.3% (r=0.523, p=0.000). As a result of the structural equation model analysis, psychological empowerment has a significant positive effect on organisational identification (β=0.541, p<0.01). Psychological empowerment has a significant positive effect on person-organisation fit (β=0.562, p<0.01). Individual-organisation fit has a significant positive effect on organisational identification (β=0.630, p<0.01). Bootstrap standardised value ranges do not contain zero and are significant (bootstrap coefficient=0.084, CI 95% =0.080-0.092). Thus, hypotheses H1, H2, H3 and H4 are accepted. This showed that person-organisation fit has a mediating role in the effect of psychological resilience on organisational identification. On the other hand, some significant differences were obtained for psychological empowerment, organisational identification and person-organisation fit in terms of gender, age, educational level and working time, and H5 was partially accepted. Journal: Eurasian Academy of Sciences Social Sciences Journal Pages: 15-37 Volume: 53 Issue: 53 Year: 2024 Month: Mar DOI: 10.17740/eas.soc.2024.V53.02 File-URL: https://eurasianacademy.org/index.php/socialsciences/article/view/1442 File-Format: Application/pdf Handle: RePEc:eas:journl:v:53:y:2024:i:53:p:15-37 Template-Type: ReDIF-Article 1.0 Author-Name: Meral ÇABAŞ Author-Email: dogacabas@hotmail.com Title: FOURIER-BASED CONNECTION BETWEEN RENEWABLE ENERGY AND GREEN TECHNOLOGIES AND SUSTAINABLE ENVIRONMENT IN AUSTRALIA Abstract: Carbon emissions and greenhouse gas emissions caused by fossil fuels are of deep concern due to their ecological destruction and global warming threats. Renewable energy undoubtedly acts as a catalyst in the global environmental struggle. Studies on the ecological impacts of renewable energy have become critical for environmental policies. The study was motivated by the fact that Australia ranks eighth in the world in terms of natural resource reserves and also has the highest ecological footprint. In this study, the ecological impacts of renewable energy and green technologies for Australia are tested with smooth transition Fourier transforms. While the unit root tests of the variables are performed with the FKPSS test, the long-run relationships are tested with the FADL cointegration test. Using annual data for the period 1990-2020, the study reveals the environmental impacts of economic growth and urbanization. The empirical findings show that renewable energy consumption and green technologies significantly reduce the ecological footprint and improve the environment in Australia. In addition, economic growth and urbanization increase the ecological footprint in the long run and cause environmental damage. In light of the findings, policymakers' increasing green technological investments can directly reduce the ecological footprint and indirectly improve the environment by supporting renewable energy consumption. Journal: Eurasian Academy of Sciences Social Sciences Journal Pages: 38-50 Volume: 53 Issue: 53 Year: 2024 Month: Mar DOI: 10.17740/eas.soc.2024.V53.03 File-URL: https://eurasianacademy.org/index.php/socialsciences/article/view/1443 File-Format: Application/pdf Handle: RePEc:eas:journl:v:53:y:2024:i:53:p:38-50